Apple Buyer's Guide: When to Buy

Data-driven timing recommendations based on product release cycles

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iPad Pro 11-in. (M5) product image

iPad Pro 11-in. (M5)

Buy Now
Early Cycle

Advanced AI performance and game-changing capabilities.

Days Since Release 31 days
6%
2025-10-15

Average Cycle 509 days

Refresh History

iPad Pro 11-in. (M4)
2024-05526 days
iPad Pro 11‑in. (4th generation)
2022-10567 days
iPad Pro 11-in. (3rd generation)
2021-04546 days
iPad Pro 11-in. (2nd generation)
2020-03398 days
iPad Pro 13-in. (M5) product image

iPad Pro 13-in. (M5)

Buy Now
Early Cycle

Advanced AI performance and game-changing capabilities.

Days Since Release 31 days
6%
2025-10-15

Average Cycle 509 days

Refresh History

iPad Pro 13-in. (M4)
2024-05526 days
iPad Pro 12.9‑in. (6th generation)
2022-10567 days
iPad Pro 12.9-in. (5th generation)
2021-04546 days
iPad Pro 12.9-in. (4th generation)
2020-03398 days
iPad (A16) product image

iPad (A16)

Neutral
Mid-cycle

Apple updated iPad with double the starting storage and the A16 chip, bringing even more value to customers.

Days Since Release 256 days
51%
2025-03-04

Average Cycle 501 days

Refresh History

iPad (10th generation)
2022-10885 days
iPad (9th generation)
2021-09382 days
iPad (8th generation)
2020-09364 days
iPad (7th generation)
2019-09371 days
iPad Air 13-in. (M3) product image

iPad Air 13-in. (M3)

Neutral
Mid-cycle

iPad Air with M3 brings Apple’s advanced graphics architecture to iPad Air for the first time — taking its incredible combination of power-efficient performance and portability to a new level.

Days Since Release 256 days
47%
2025-03-04

Average Cycle 545 days

Refresh History

iPad Air 11-in. (M2)iPad Air 13-in. (M2)
2024-05301 days
iPad Air (5th generation)
2022-03791 days
iPad Air (4th generation)
2020-09539 days
iPad Air (3nd generation)
2019-03547 days
iPad Air 11-in. (M3) product image

iPad Air 11-in. (M3)

Neutral
Mid-cycle

iPad Air with M3 brings Apple’s advanced graphics architecture to iPad Air for the first time — taking its incredible combination of power-efficient performance and portability to a new level.

Days Since Release 256 days
47%
2025-03-04

Average Cycle 545 days

Refresh History

iPad Air 11-in. (M2)iPad Air 13-in. (M2)
2024-05301 days
iPad Air (5th generation)
2022-03791 days
iPad Air (4th generation)
2020-09539 days
iPad Air (3nd generation)
2019-03547 days
iPad mini (A17 Pro) product image

iPad mini (A17 Pro)

Buy Now
Early Cycle

The ultraportable iPad mini is more capable and versatile than ever with the powerful A17 Pro chip and support for Apple Pencil Pro.

Days Since Release 396 days
39%
2024-10-15

Average Cycle 1019 days

Refresh History

iPad mini (6th generation)
2021-091127 days
iPad mini (5th generation)
2019-03911 days