Apple Buyer's Guide: When to Buy

Data-driven timing recommendations based on product release cycles

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Apple Watch Series 11 product image

Apple Watch Series 11

Buy Now
Early Cycle

The ultimate way to watch your health. Wake up to your sleep score. Get notified of chronic high blood pressure. Boost your fitness with new Workout Buddy. And enjoy up to 24 hours of battery life.

Days Since Release 67 days
18%
2025-09-09

Average Cycle 365 days

Refresh History

Apple Watch Series 10
2024-09365 days
Apple Watch Series 9
2023-09363 days
Apple Watch Series 8
2022-09370 days
Apple Watch Series 7
2021-09358 days
Apple Watch Series 6
2020-09364 days
Apple Watch Series 5
2019-09371 days
Apple Watch Ultra 3 product image

Apple Watch Ultra 3

Buy Now
Early Cycle

New satellite communications, multiday battery life, the largest, brightest display on an Apple Watch, advanced metrics, 5G, and dual-frequency GPS — it’s the ultimate sports and adventure watch.

Days Since Release 67 days
12%
2025-09-09

Average Cycle 549 days

Refresh History

Apple Watch Ultra 2
2023-09728 days
Apple Watch Ultra
2022-09370 days
Apple Watch SE 3 product image

Apple Watch SE 3

Buy Now
Early Cycle

All-new essentials for a great value. Now you can track your sleep score. Get richer health insights in the Vitals app. Charge up to 2x faster with new fast charging. And see your info at a glance with the Always-On display.

Days Since Release 67 days
7%
2025-09-09

Average Cycle 910 days

Refresh History

Apple Watch SE 2
2022-091098 days
Apple Watch SE
2020-09722 days