Apple Buyer's Guide: When to Buy

iPhone 17 Pro Max

Buy Now

37 days

The most powerful iPhone ever. Breakthrough battery life. Our best display ever with Ceramic Shield 2 on the front, the powerful A19 Pro chip, all 48MP rear cameras, and the new Center Stage front camera.

iPhone Air

First Generation

37 days

The thinnest iPhone ever with the power of pro inside. More durable than any previous iPhone. Our best display ever with Ceramic Shield 2 on the front. The powerful A19 Pro chip. An advanced 48MP Fusion camera system. And the new Center Stage front camera.

iPhone 17 Pro

Buy Now

37 days

The most powerful iPhone ever. Breakthrough battery life. Our best display ever with Ceramic Shield 2 on the front, the powerful A19 Pro chip, all 48MP rear cameras, and the new Center Stage front camera.

iPhone 17

Buy Now

37 days

Even more delightful. Even more durable. Our best display ever with ProMotion up to 120Hz and the new Ceramic Shield 2 on the front. An advanced 48MP Dual Fusion camera system. And the new Center Stage front camera.

iPhone 16e

Neutral

239 days

iPhone 16e joins the iPhone 16 lineup, featuring the fast performance of the A18 chip, Apple Intelligence, extraordinary battery life, and a 48MP 2-in-1 camera system.