Apple Buyer's Guide: When to Buy

Data-driven timing recommendations based on product release cycles

View Timeline
AirPods Pro 3 product image

AirPods Pro 3

Buy Now
37 days

Featuring the world’s best in-ear Active Noise Cancellation. Exceptional sound quality. All-new heart rate sensing during workouts. Live Translation to communicate across languages. And improved battery life with up to 8 hours of listening time.

Days Since Release 37 days
5%
2025-09-09

Average Cycle 714 days

Refresh History

AirPods Pro 2 with MagSafe Charging Case (USB-C)
2023-09728 days
AirPods Pro 2 with MagSafe Charging Case (Lightning)
2022-09370 days
AirPods Pro 1
2019-101045 days
AirPods Max (USB-C) product image

AirPods Max (USB-C)

Buy Now
401 days

AirPods Max now come in midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience.

Days Since Release 401 days
29%
2024-09-10

Average Cycle 1372 days

Refresh History

AirPods Max (Lightning)
2020-121372 days
AirPods 4 product image

AirPods 4

Buy Now
402 days

The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC).

Days Since Release 402 days
41%
2024-09-09

Average Cycle 975 days

Refresh History

AirPods (3rd generation) with MagSafe Charging CaseAirPods (3rd generation) with Lightning Charging Case
2021-101057 days
AirPods (2nd generation)
2019-03943 days
AirPods 1
2016-09924 days
AirPods 4 with Active Noise Cancellation product image

AirPods 4 with Active Noise Cancellation

Buy Now
402 days

The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC).

Days Since Release 402 days
41%
2024-09-09

Average Cycle 975 days

Refresh History

AirPods (3rd generation) with MagSafe Charging CaseAirPods (3rd generation) with Lightning Charging Case
2021-101057 days
AirPods (2nd generation)
2019-03943 days
AirPods 1
2016-09924 days