When to Buy Mac

MacBook Pro 14-in. PROLED XDR Display (M5 Pro or M5 Max)

Buy Now

Early Cycle

The world’s best pro laptop now features an industry-leading tandem OLED display, an intuitive Touch experience, blazing-fast M5 Pro and M5 Max performance and AI capabilities, and up to 24 hours of battery life, all in a thinner, lighter design.

MacBook Pro 16-in. PROLED XDR Display (M5 Pro or M5 Max)

Buy Now

Early Cycle

The world’s best pro laptop now features an industry-leading tandem OLED display, an intuitive Touch experience, blazing-fast M5 Pro and M5 Max performance and AI capabilities, and up to 24 hours of battery life, all in a thinner, lighter design.

iMac (M6, four ports)

Buy Now

Early Cycle

With blazing-fast performance, enhanced connectivity, Siri AI, and macOS 27, all in a stunning design in seven vibrant colors, the world’s best all-in-one gets even better.

iMac (M6, two ports)

Buy Now

Early Cycle

With blazing-fast performance, enhanced connectivity, Siri AI, and macOS 27, all in a stunning design in seven vibrant colors, the world’s best all-in-one gets even better.

MacBook Pro 14-in. (M6)

Buy Now

Early Cycle

Supercharged by M6, the 14-inch MacBook Pro features incredible performance and next-level AI capabilities, enhanced connectivity, and up to 24 hours of battery life, delivering even more value.

Mac mini (M6 or M5 Pro)

Buy Now

Early Cycle

The mini-est, most affordable Mac desktop.

Mac Studio (M5 Max or M5 Ultra)

Buy Now

Early Cycle

Powerful performance and connectivity for pros.

MacBook Neo

First Generation

Refer to Release Days

The magic of Mac at a surprising price.

MacBook Air 13-in. (M5)

Neutral

Mid-cycle

Thin. Fast. Powerful and portable.

MacBook Air 15-in. (M5)

Caution

Late-cycle

Thin. Fast. Powerful and portable.

Studio Display (2026)

Buy Now

Early Cycle

An immersive 27-inch 5K Retina display with camera, audio, and Thunderbolt 5. The ideal companion for Mac.

Studio Display XDR

Buy Now

Early Cycle

An advanced 27-inch 5K Retina XDR display. 2000 nits peak HDR brightness, P3 + Adobe RGB, and 120Hz. The ultimate pro display.