Apple TV+ Monthly Subscription Price Increases to $12.99

Apple has announced an increase in the subscription price for Apple TV+, raising the monthly fee by $3 from $9.99 to $12.99. The annual subscription price is unaffected, remaining at $99 per year.

The new Apple TV+ pricing is as follows:

• Monthly Subscription: $9.99 → $12.99
• Annual Subscription: $99

This price change is effective immediately for new subscribers. For existing subscribers, the new price will take effect 30 days after their current billing cycle ends. This price hike does not affect Apple One pricing.